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HEADLINES


When the Music Teaches the Musician
An Evolution in Sound, Community, and Consciousness There are moments in the continuum of Black music when a band is not just a band it is a vessel. A laboratory. A mirror. And sometimes, a teacher This is one of those moments. San Francisco: Conception of a Sound (1971) The group Juju was born in San Francisco in 1971 - not out of industry ambition, but out of necessity. The necessity to create a sound that reflected a deeper cultural and spiritual alignment. This was not si

J Plunky Branch
2 min read


The Lesson of Ndikho - When Music Became a Weapon
My journey into African music did not begin in a classroom. It did not begin with ethnomusicology, anthropology, or a university lecture hall filled with neatly outlined histories and assigned listening lists. It began on the bandstand, in 1970. That’s where I met Ndikho Xaba - a Zulu man from South Africa, living in exile, carrying his country in his spirit and his struggle in his sound. I joined his band, Ndikho and the Natives, and stepped into an education that no instit

J Plunky Branch
4 min read


Everybody Is a Star: Realizing the Gravity of a Life
An essay about gravity, accompanied by a custom video game inside.

J Plunky Branch
3 min read


The Loft Jazz Movement in Lower Manhattan
These were not conventional clubs; they were spaces created
by artists themselves, where musicians could explore ideas outside the commercial
constraints of the traditional jazz circuit.

J Plunky Branch
8 min read


N.A.M.E. Brand Music Is Live: 16 Albums, and a New Way to Listen
N.A.M.E. Brand Music is now live with a growing catalog of 16 albums , presented in a clean, intuitive player built for both mobile and desktop. The collection spans decades of Plunky & Oneness recordings, from early classics to recent releases. Listeners can explore albums such as Cold Heat , On Fire , One World One Music , Juju Jazz Funk & Oneness , Love Is Everywhere , I Can't Hold Back , Saxy , Tropical Chill , Got To Move Something , Drive It , Groove Tones , Never Too
Rasul Elder
2 min read


Still We Rise: Plunky & Oneness Bring Living Black Music History to Snidow Chapel
Events like this matter because they collapse the false divide between education and experience. To hear Black musical history performed live -by artists who are themselves part of that lineage - is to understand history as something you feel, not just something you read. In this way, the concert at Snidow Chapel becomes a living classroom, one that affirms Black music as both archive and future-facing language.
Rasul Elder
2 min read


Black Fire: The Blueprint Before the Blueprint
Before streaming. Before playlists. Before “independent” became a marketing category. There was Black Fire Records . In the mid-1970s, in Washington, DC, Jimmy Gray and I founded Black Fire to create space for music that didn’t fit the industry’s narrow boxes. We weren’t trying to chase trends—we were trying to tell the truth. About our lives. Our communities. Our future. The Black Fire Documentary is more than a film about a label. It’s a window into a moment when artists,

J Plunky Branch
1 min read


Building Sustainable Media for Living Culture
ONE MAG was created as an editorial home for living culture, where Black music, creative lineage, and contemporary expression can be held with context, care, and continuity. In a digital landscape built for speed and surface level engagement, this platform exists to slow the moment down long enough to honor story, lineage, and the people carrying culture forward. But meaningful media does not sustain itself by accident. Behind every feature, every long form piece, every visu
Rasul Elder
2 min read


Becoming Part of the Living Continuum: Inside the ONE MAG Featured Artist Program
The Featured Artist program is an invitation into a living archive of Black music and creative expression. It is for artists who want their work to exist with context, who care about lineage as much as innovation, and who see their creative practice as part of a longer story.
Rasul Elder
3 min read


JAMinc Presents: Plunky & the Oneness of Juju - A Living Continuum on NPR
Plunky & the Oneness of Juju have always existed beyond trends. For over five decades, their sound has moved freely across jazz, funk, African rhythms, and spiritual soul - building a language of groove rooted in connection, community, and consciousness. NPR mobile header today Today, that living legacy is being recognized in a special feature from NPR affiliate VPM, as part of JAMinc Presents. The piece highlights the band’s enduring impact, tracing their journey from the 19
Rasul Elder
1 min read


March 2026 PLUNKY ON DEMAND Launches - LEARN MORE
Plunky On Demand officially launches in March as a unified platform for culture, plus Plunky's educational and creative work. This is a long term project designed to bring together music, film, writing, and learning into one connected network built to grow over time through a steady release of content, old and new. At launch, Plunky On Demand will roll out with three core services, each serving a different way of engaging with the platform. BLACK MUSIC STUDY (Education) Black
Rasul Elder
5 min read


A Living Archive Begins - GET EARLY ACCESS NOW!
For over forty years, Plunky has carried this work into classrooms, colleges, community centers, and wherever people were willing to sit down and really listen. Not just dates and names - but context. Not just genres - but the conditions that gave them breath. That kind of teaching lives in rooms. It lives in conversation. It lives in the energy between people.
Until now, a lot of that work existed in moments.
Rasul Elder
2 min read


Part 1 - Black Music Origins: Unified Study Guide
This section establishes Africa as the first “music conservatory” and introduces the musical systems, instruments, and philosophies that would later travel across the Atlantic and shape the music of the African diaspora.
Rasul Elder
3 min read


ACCESS - Building the Platform, Honoring the Work: Inside Black Study and the Living Continuum of Plunky
Most platforms talk about content. Few talk about continuity. Plunky On Demand was not built to be a content warehouse. It was built as a living system - a place where culture, education, memory, and practice live together. The goal is not just to host media, but to hold context: the stories behind the work, the lineage behind the sound, and the connective tissue between generations of knowledge. At the center of this vision is Plunky - not as a brand mascot, but as a living
Rasul Elder
3 min read


Part 2 - Arrival in the Americas: Survival, Adaptation & Resistance
This part frames Black music in the Americas not as imitation, but as cultural survival under pressure - a continuation of African systems reshaped by new realities.
Rasul Elder
2 min read


A Plunky good time
“Everything we’re talking about combines both present and past – and future,” he said. “A half century is a momentous occasion for anything.”

J Plunky Branch
3 min read


Plunky Day in RVA at Dogwood Dell
James “Plunky” Branch has been an avatar and champion of the Richmond music scene for over half a century. He grew up in Richmond, left in the 1960s, and then returned after a picaresque odyssey through student demonstrations, the San Francisco counterculture, a brief stint in the military and even longer getting away from it.

J Plunky Branch
1 min read


MADE THROUGH RITUAL
Strut Records presents the latest release by legendary Afro-jazz group Oneness Of Juju with their new album Made Through Ritual.

J Plunky Branch
2 min read


Part 3 - From Spirituals to the Blues: The Birth of the Individual Voice
This part frames the blues not simply as a genre, but as a cultural technology for survival—an expressive system through which individuals claimed voice in a society still structured by racial inequality.
Rasul Elder
2 min read


Part 4 - Jazz: Imagination Takes Flight
This part frames jazz as both a continuation of African musical logic and a radical reimagining of musical possibility within modern urban life.
Rasul Elder
2 min read
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