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FROM THE DESK
From the Desk is your official front office: announcements, platform updates, rollout notes, and quick messages from Plunky and the team — what’s new, what’s changing, and what to pay attention to right now.


N.A.M.E. Brand Music Is Live: 16 Albums, and a New Way to Listen
N.A.M.E. Brand Music is now live with a growing catalog of 16 albums , presented in a clean, intuitive player built for both mobile and desktop. The collection spans decades of Plunky & Oneness recordings, from early classics to recent releases. Listeners can explore albums such as Cold Heat , On Fire , One World One Music , Juju Jazz Funk & Oneness , Love Is Everywhere , I Can't Hold Back , Saxy , Tropical Chill , Got To Move Something , Drive It , Groove Tones , Never Too
Rasul Elder
2 min read


Black Fire: The Blueprint Before the Blueprint
Before streaming. Before playlists. Before “independent” became a marketing category. There was Black Fire Records . In the mid-1970s, in Washington, DC, Jimmy Gray and I founded Black Fire to create space for music that didn’t fit the industry’s narrow boxes. We weren’t trying to chase trends—we were trying to tell the truth. About our lives. Our communities. Our future. The Black Fire Documentary is more than a film about a label. It’s a window into a moment when artists,

J Plunky Branch
1 min read


Building Sustainable Media for Living Culture
ONE MAG was created as an editorial home for living culture, where Black music, creative lineage, and contemporary expression can be held with context, care, and continuity. In a digital landscape built for speed and surface level engagement, this platform exists to slow the moment down long enough to honor story, lineage, and the people carrying culture forward. But meaningful media does not sustain itself by accident. Behind every feature, every long form piece, every visu
Rasul Elder
2 min read


Becoming Part of the Living Continuum: Inside the ONE MAG Featured Artist Program
The Featured Artist program is an invitation into a living archive of Black music and creative expression. It is for artists who want their work to exist with context, who care about lineage as much as innovation, and who see their creative practice as part of a longer story.
Rasul Elder
3 min read


March 2026 PLUNKY ON DEMAND Launches - LEARN MORE
Plunky On Demand officially launches in March as a unified platform for culture, plus Plunky's educational and creative work. This is a long term project designed to bring together music, film, writing, and learning into one connected network built to grow over time through a steady release of content, old and new. At launch, Plunky On Demand will roll out with three core services, each serving a different way of engaging with the platform. BLACK MUSIC STUDY (Education) Black
Rasul Elder
5 min read


A Living Archive Begins - GET EARLY ACCESS NOW!
For over forty years, Plunky has carried this work into classrooms, colleges, community centers, and wherever people were willing to sit down and really listen. Not just dates and names - but context. Not just genres - but the conditions that gave them breath. That kind of teaching lives in rooms. It lives in conversation. It lives in the energy between people.
Until now, a lot of that work existed in moments.
Rasul Elder
2 min read
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