Rasul Elder Joins N.A.M.E. BRAND RECORDS Leadership

FOR IMMEDIATE RELEASE N.A.M.E. BRAND RECORDS APPOINTS RASUL ELDER AS DIRECTOR OF DIGITAL STRATEGY, PRODUCT DEVELOPMENT & COMMUNITY ENGAGEMENT

Richmond, Virginia - N.A.M.E. BRAND RECORDS proudly announces the appointment of Rasul Elder as its new Director of Digital Strategy, Product Development & Community Engagement.

In this role, Elder will lead the vision, development, and ongoing growth of the label’s digital ecosystem, helping shape how N.A.M.E. BRAND RECORDS connects its music, stories, artists, and audience across the web.

Appointed by President J. Plunky Branch, Elder’s appointment marks an important step in the continued evolution of N.A.M.E. BRAND RECORDS’ digital presence. His work will span platform development, editorial

direction, content strategy, and audience

engagement - bringing together technology, culture, and community in service of the label’s long-term vision.

“Rasul brings a rare combination of technical skill, creative thinking, and cultural understanding,” said Branch. “He knows how to build platforms that do more than function.

They communicate, connect, and create room for people to engage with the work in a deeper way. That is central to where we are headed.”

In this position, Elder will be responsible for developing and managing key parts of the N.A.M.E. BRAND RECORDS digital infrastructure, including:

• Leading digital strategy across the label’s online platforms

• Designing, building, and maintaining digital products and experiences

• Guiding editorial direction and content strategy for the N.A.M.E. BRAND online magazine

• Creating meaningful engagement opportunities for fans, artists, and creative collaborators

• Expanding the label’s digital footprint through interactive media, storytelling, and community-centered design

  
  

Elder’s role reflects a cross-disciplinary approach that combines product development with editorial leadership and community building. By uniting those areas, he will help ensure that N.A.M.E. BRAND RECORDS’ digital presence is not only functional, but alive with context, identity, and participation.

“I see this as more than a position,” said Elder. “It is an opportunity to help build the digital framework for a living cultural space. N.A.M.E. BRAND RECORDS has legacy, vision, and voice. My goal is to help shape the platforms, stories, and engagement experiences that allow that voice to grow in real time with the people it reaches.”

This appointment reflects N.A.M.E. BRAND RECORDS’ continued commitment to artistic independence, creative ownership, and forward-thinking leadership. As the label continues to grow its presence across music, media, and community, Elder’s work will help define the digital foundation for that future.

About N.A.M.E. BRAND RECORDS

NAME BRAND RECORDS is an independent music company dedicated to artistic excellence, cultural expression, and creative ownership. With a deep catalog and a forward-looking vision, the label continues to innovate at the intersection of music, community, and technology.