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HEADLINES


One Sound Is Live: 14 Albums, 2 Singles, and a New Way to Listen
One Sound is officially live with a growing catalog of 14 albums and 2 singles , now presented in a clean, intuitive player built for both mobile and desktop . This new listening experience makes it easy to explore Plunky’s body of work - tap an album cover, press play, and move through the music without friction. Right now, One Sound is open for free streaming , giving listeners direct access to the catalog without paywalls or algorithms getting in the way. It’s a space buil
Rasul Elder
2 min read


Still We Rise: Plunky & Oneness Bring Living Black Music History to Snidow Chapel
Events like this matter because they collapse the false divide between education and experience. To hear Black musical history performed live -by artists who are themselves part of that lineage - is to understand history as something you feel, not just something you read. In this way, the concert at Snidow Chapel becomes a living classroom, one that affirms Black music as both archive and future-facing language.
Rasul Elder
2 min read


Black Fire: The Blueprint Before the Blueprint
Before streaming. Before playlists. Before “independent” became a marketing category. There was Black Fire Records . In the mid-1970s, in Washington, DC, Jimmy Gray and I founded Black Fire to create space for music that didn’t fit the industry’s narrow boxes. We weren’t trying to chase trends—we were trying to tell the truth. About our lives. Our communities. Our future. The Black Fire Documentary is more than a film about a label. It’s a window into a moment when artists,

J Plunky Branch
1 min read


Building Sustainable Media for Living Culture
ONE MAG was created as an editorial home for living culture - where Black music, creative lineage, and contemporary expression can be held with context, care, and continuity. In a digital landscape built for speed and surface-level engagement, this platform exists to slow the moment down long enough to honor story, lineage, and the people carrying culture forward. But meaningful media doesn’t sustain itself by accident. Behind every feature, every long-form piece, every visua
Rasul Elder
2 min read


Becoming Part of the Living Continuum: Inside the ONE MAG Featured Artist Program
The Featured Artist program is an invitation into a living archive of Black music and creative expression. It is for artists who want their work to exist with context, who care about lineage as much as innovation, and who see their creative practice as part of a longer story.
Rasul Elder
3 min read


JAMinc Presents: Plunky & the Oneness of Juju - A Living Continuum on NPR
Plunky & the Oneness of Juju have always existed beyond trends. For over five decades, their sound has moved freely across jazz, funk, African rhythms, and spiritual soul - building a language of groove rooted in connection, community, and consciousness. NPR mobile header today Today, that living legacy is being recognized in a special feature from NPR affiliate VPM, as part of JAMinc Presents. The piece highlights the band’s enduring impact, tracing their journey from the 19
Rasul Elder
1 min read


March 2026 The Oneness Network Launches - LEARN MORE
The Oneness Network officially launches in March as a unified platform for culture, Plus Plunky's educational, and creative work. This is a long-term project designed to bring together music, film, writing, and learning into one connected network - built to grow over time through a steady release of content old and new. At launch, the Oneness Network will roll out with three core services , each serving a different way of engaging with the platform: 1) BLACK STUDY (Education
Rasul Elder
4 min read


A Living Archive Begins - GET EARLY ACCESS NOW!
For over forty years, Plunky has carried this work into classrooms, colleges, community centers, and wherever people were willing to sit down and really listen. Not just dates and names - but context. Not just genres - but the conditions that gave them breath. That kind of teaching lives in rooms. It lives in conversation. It lives in the energy between people.
Until now, a lot of that work existed in moments.
Rasul Elder
3 min read


Part 1 - Black Music Origins: Unified Study Guide
This section establishes Africa as the first “music conservatory” and introduces the musical systems, instruments, and philosophies that would later travel across the Atlantic and shape the music of the African diaspora.
Rasul Elder
3 min read


ACCESS - Building the Platform, Honoring the Work: Inside Black Study and the Living Continuum of Plunky
Here’s a polished, publish-ready ACCESS article you can drop straight into ONE MAG. It’s written as a premium, behind-the-scenes editorial about the platform and Plunky’s work—contextual, personal, and grounded in purpose:
Rasul Elder
3 min read


Part 2 - Arrival in the Americas: Survival, Adaptation & Resistance
This part frames Black music in the Americas not as imitation, but as cultural survival under pressure - a continuation of African systems reshaped by new realities.
Rasul Elder
2 min read


A Plunky good time
“Everything we’re talking about combines both present and past – and future,” he said. “A half century is a momentous occasion for anything.”

J Plunky Branch
3 min read


Plunky Day in RVA at Dogwood Dell
James “Plunky” Branch has been an avatar and champion of the Richmond music scene for over half a century. He grew up in Richmond, left in the 1960s, and then returned after a picaresque odyssey through student demonstrations, the San Francisco counterculture, a brief stint in the military and even longer getting away from it.

J Plunky Branch
1 min read


MADE THROUGH RITUAL
Strut Records presents the latest release by legendary Afro-jazz group Oneness Of Juju with their new album Made Through Ritual.

J Plunky Branch
2 min read


Part 3 - From Spirituals to the Blues: The Birth of the Individual Voice
This part frames the blues not simply as a genre, but as a cultural technology for survival—an expressive system through which individuals claimed voice in a society still structured by racial inequality.
Rasul Elder
2 min read


Part 4 - Jazz: Imagination Takes Flight
This part frames jazz as both a continuation of African musical logic and a radical reimagining of musical possibility within modern urban life.
Rasul Elder
2 min read


Part 5 - The Great Migration & the Rise of Gospel
This part frames gospel as a sacred continuation of the blues and spirituals, and as a musical force that energized the Civil Rights era and beyond.
Rasul Elder
2 min read


Part 6 - Soul: The Sound of a People Becoming Visible
This part frames soul as the soundtrack of a people insisting on being seen, heard, and felt in full color.
Rasul Elder
2 min read


Part 7 - Funk: Rhythm as Resistance
This part frames funk not only as a musical genre, but as a cultural practice that fused pleasure with politics and embodied freedom.
Rasul Elder
2 min read


Part 8 - The Black Arts Movement: Art as Revolutionary Practice
This part situates Black music within a broader ecosystem of revolutionary cultural production, where sound becomes strategy and creativity becomes practice of freedom.
Rasul Elder
2 min read
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